It is estimated that infertility in Africa affects one in six couples, which means that in Southern Africa alone there are eight million people who suffer from infertility. For the first time, a dedicated fertility show will be held on the African continent and follows successful international fertility events that offer those struggling to conceive, and those on a journey to parenthood, the opportunity to engage with specialists and experts and be exposed to every conceivable alternative in a supportive and unobtrusive environment.